Home >Press ReleaseGroup News"Infinitus Daily Walk for 10,000 Steps"Campaign Kicks off in Hong Kong

"Infinitus Daily Walk for 10,000 Steps"Campaign Kicks off in Hong Kong
Release Time: 2014-08-14

A recent research in UK has found that the age of 36 is a watershed of health. Around this age, people would suddenly realize the importance of health by witnessing a relative fall ill or suffering a health crisis personally . Rather than waiting for such a warning call, we might as well take the initiative to protect our lifeline.

As is known to all, exercise is quite important to health besides proper diet. More and more experts have found that walking has several benefits for health, such as activating blood circulation, boosting metabolism and strengthening the immune system.

As is known to all, exercise is quite important to health besides proper diet. More and more experts have found that walking has several benefits for health, such as activating blood circulation, boosting metabolism and strengthening the immune system.

To advocate walking as a daily habit, Infinitus has joined hands with MCMIA Foundation and Hong Kong Trade Development Council (HKTDC) in initiating the "Infinitus Daily Walk for 10,000 Steps" Campaign, and the kick-off ceremony took place at Hong Kong Convention and Exhibition Center on 14 August.

Senior Vice President of LKKHPG Mr.Harry Yeung addressed the kick-off ceremony

The kick-off ceremony attracted quite a few authoritative TCM experts from home and broad and celebrities to participate. Vice Commissioner of State Administration of Traditional Chinese Medicine of P.R.C. Mr Yu Wenming, Secretary for MCMIA Foundation Ms. Vivien Chou, Director of Exhibitions Market Development, HKTDC, Ms. Loretta Wan, and Senior Vice President of LKK Health Products Group (LKKHPG) Mr. Harry Yeung, signed on the giant T-shirt at the ceremony to officially unveil the "Infinitus Daily Walk for 10,000 Steps" Campaign. Meanwhile, Infinitus also launched the "Most Beautiful 10,000-Step Walking Path Award", and called on HK citizens to join and vote online at http://www.facebook.com/InfinitusHongKong.

Guests at the Kick-off Ceremony

Local HK celebrities supported the campaign onsite

"Daily Walk for 10,000 Steps" originates from Infinitus' unique health philosophy of "promoting healthy life through life nurturing and vitality assurance". "Infinitus" is the core brand of LKKHPG, and the company has adhered to its corporate mission of "advocating the premium Chinese health regimen and nurturing healthier lives with balance, affluence, and harmony" since its founding. In order to foster the nurturing of healthier lifestyles among the public, Infinitus has formulated a set of simple yet feasible practice guidance called "Missing Link of Four Regulations" as follows:

  • Diet: More vegetable less meat, eat until 70% full
  • Living: Power nap for 20 minutes and sleep before 23:00
  • Exercise: Daily walk for 10,000 steps
  • Emotion: Positive thinking

Aiming to promote "Daily Walk for 10,000 Steps", Infinitus has already organized "Infinitus World Walking Day" in the Chinese mainland since 2010. Over these five years, the event has been held for over 50 sessions in more than 20 cities in China. It has harvested great popularity among the public with over 700,000 citizens joining, and the total walking distance has exceeded 4,000,000 kilometers. This year, the event started in June, and would walk into 12 cities all year long. Moreover, it is also coming to Hong Kong in the near future and inviting HK citizens and foreign visitors to experience the fun and health through walking.

At the kick-off ceremony, Mr. Harry Yeung, Senior Vice President of LKKHPG and Spokesperson of Infinitus, said," Through promoting walking at this year's International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products, we aim to promote and popularize our health philosophy and the walking day activity to go global to more areas. Meanwhile, we hope that more and more people from Hong Kong and abroad can become aware of benefits of walking and start to walk every day for better health."




1 The Spire Bristol Hospital in UK has done a research among 2,000 people to assess their attitudes to health. It is found that 36 is the age that people normally change their attitudes to health. They start to consider their future health, and take measures like monitoring and improving their diet and reducing their alcohol intake. Besides, 51 per cent would rather take preventive measures and try to avoid health or long-term consequences.




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