ObituarySorrowful memory of Mr. Lee Man Tat, Chairman of Lee Kum Kee Group

The Lee Kum Kee family issued an obituary. The Chairman of the Lee Kum Kee Group, Mr. Lee Man Tat, passed away peacefully on July 26, 2021. Astonished to hear this news, all Infinitus staff and sales partners expressed deep sorrow and condolences. Let us cherish the memory of Mr. Lee Man Tat and express our deepest grief. The announcement of the obituary is as follows:


In Memory of Lee Kum Kee Group Chairman Mr. Lee Man Tat

It is with profound sorrow that the Lee Kum Kee Family announces the passing of Mr. Lee Man Tat. He died peacefully on July 26, 2021 accompanied by his family members, at the age of 91.

Mr. Lee was an inspirational leader with a unique and forward-looking version. He constantly brought new insight and momentum to the Group and successfully transformed Lee Kum Kee into a world-renowned sauce and condiment brand. He was committed to promoting Chinese culinary and health regimen and diversified the Group into a sustainable enterprise.

He will always be deeply remembered by everyone for his legacy in constant entrepreneurship and perseverance to defy any limitations.

Corporate Culture - Infinitus 無限極

Corporate Culture

Infinitus' corporate culture includes the core value of "Si Li Ji Ren", Autopilot Leadership Model and the spirit of "Constant Entrepreneurship". The unique corporate culture comes from the Chinese wellness culture rooted in a few thousand years of ancient wisdom and the business DNA of the century old national enterprise Lee Kum Kee which builds up Infinitus' unique company strengths.

3 Elements of "Si Li Ji Ren"

Si Li Ji Ren” includes “Taking a Helicopter View”, “Thinking from Other’s Perspectives” and “Caring about Others’ Feelings”.



Taking a Helicopter View

The mindset of “we” instead of “I”



Thinking from Other's Perspectives

Thinking from the angles of other and the whole picture instead of only focusing on “me”.


Caring about Others' Feelings

Making others feel respected and winning their recognition and engagement


Autopilot Leadership Model

The Autopilot Leadership Model is a management model created out of Infinitus’ business management experience of more than 20 years. We aim to help our employees to achieve happiness and unleash their full potential. Moreover, we hope to attract even more talented people, and ensure business sustainability.


The Model includes six elements:

✓ Choosing the Right Talent

✓ High Trust Environment

✓ Highly Effective Team

✓ Common Goal

✓ Effective Empowerment

✓ Coaching and Developing Talent

Constant Entrepreneurship

Constant Entrepreneurship is the corporate spirit of Lee Kum Kee, which means “Keep your passion for entrepreneurship, make constant breakthroughs, do things you have never done, and create new achievements”.

Infinitus has inherited and further enriched this spirit to include:

✓ 6677 (Take action as soon as you see prospect of success)

✓ Break Through and Innovate

✓ Never Set Limits

✓ Be Effectiveness-Oriented

Culture Readings

Learn more about Infinitus' culture

The Power of Si Li Ji Ren

The author of the book, Mr. Sammy Lee, is from the fourth generation of the century-old Lee Kum Kee Group in Hong Kong. He has pursued the core values of “Si Li Ji Ren”, rooted in China’s traditional wisdom. During his long experience in both work and personal life, he has been exploring the essence of this philosophical thinking. “Si Li Ji Ren” means that we should consider other’s interests.” With simple wording in the book, he shares with us his insight into this philosophy. 

Si Li Ji Ren” promises the strength to achieve a fulfilling life. It is represented by 9 principles: mission, influence, innovation, self-discipline, focus, honesty, study, balance and system. As long as you can uphold these 9 principles in dealing with your family, friends, colleagues, partners or others, you are bound to live a fruitful and joyful life.

Auto-pilot Leadership Model

Mr. Sammy Lee, author of the book, is from the fourth generation of Lee Kum Kee Group. At the wheel of Infinitus he has achieved impressive successes in managing the company, breaking the curse of short shelf life which is typically found in many Chinese enterprises. At the same time, he also leads a healthy, comfortable and joyful life.

If it is “Si Li Ji Ren” that makes Lee Kum Kee into a longstanding enterprise, then the secret behind Infinitus’ dazzling success must be the Auto-pilot Leadership Model. This model is based on Laozi’s concept of “invisible leadership” and combined with modern western management ideas.

To clarify his theory, the author refers it to autopilot systems found in cars. Just like the car will continue to drive towards a destination after being started, employees are able to work independently and united towards the same goal, even when no manager is present.

Talents and team are the two most important aspects in this model. When the six components (a right choice of talents, a confidential atmosphere, a highly efficient team, a common goal, effective delegation and skill training) are respected, employees can develop their potential. They will be inspiring and attract more talents, and thus ensure continuity in the company.

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Cambridge Infinitus Research Centre


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